In a recent post, we dug into the details of employee value propositions (EVPs). We defined them (the unique set of benefits that employees receive in return for the skills and other contributions they bring to the company to help it succeed). We described the organizational benefits of having one (brand differentiation, increased employee engagement, improved financial performance, focused HR agendas). We talked about the elements of the employee experience that a good EVP should cover (opportunity, people, organization, work, and rewards). We explained how to get the data for your EVP, how to narrow it down, and how to test it. Really, we covered everything… except we didn’t show you what a good EVP looks like.
Happily, our customers—who have a lot to teach us—have some great EVPs in place. We’ve found them on their careers pages—a genre that attempts to encapsulate the whole of an organization’s value to employees in a single space. Below, we’ll discuss five companies we think are hitting the mark… and why.
Before we dive in, there are four characteristics worth keeping in mind that, collectively, make for a powerful EVP. We can’t say with absolute certainty whether the following EVPs adhere to all four characteristics; but they’re certainly worth summoning in your own EVP efforts:
Now, here are those five companies:
What Heap does well:
What AppZen does well:
What Sentry does well:
What Coursera does well:
What Lob does well:
So there you have it. If your organization already has an EVP—or if it’s describing employee value on its careers page—you now know what to start calling out in your outreach to passive talent. Of course, you can link directly to the careers page in your emails; but consider highlighting the elements of the EVP most relevant to the segment you’re reaching out to in the email. And if your organization hasn’t formalized an EVP, consider offering to help craft one. After all, as a member of the recruiting organization, you’re at the front lines of explaining why top talent should come work for your company. Having an EVP in place will make that aspect of your job all the easier.
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