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How Did CRM Become a Dirty Word in Recruiting?

Posted by Lauren Shufran on August 6 2019

In August of 2017, Kyle Lagunas, then research manager for emerging technologies in talent acquisition at the market research firm IDC, published an article on LinkedIn called “The ATS: No Longer the Most Hated System in HR Tech??” According to IDC’s research, the technology that had taken its place was the talent CRM: Indeed, 31% of TA professionals surveyed that year said they were dissatisfied with their CRMs. In the two years since, it seems we’ve gone from bad to worse. In a recent survey we conducted at Gem, 40% of respondents said they’d attempted to launch a talent CRM… but more than half of those implementations were failures.

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