If you’re in the business of sourcing, you’re probably also in the business of routinely tracking response rates. According to Senior Recruiter Ariana Moon at Greenhouse, an ideal average response rate falls somewhere between 30% and 50%. At Gem, our users fall into that optimal range, with an average reply rate of 35% for a 4-email sequence. This is an achievement... but we’re always trying to figure out how to help our users see even better numbers. With around 80% of the workforce considered “passive” talent, it’s no small feat to prompt engagement—let alone action—in talent that’s content enough just where they are. But the right cold recruiting template, along with a few best practices, might help create that spark with talent who didn’t think they were looking—further maximizing your response rate.